Hello
Spring is such a great time of year for many industries to promote new products and/or services and put the winter stuff on sale. What better way to get your message out there than with a fancy little email? Well, we know there's nothing more cost effective anyway...
Check out our latest blog entries below for tips on creating and sending successful campaigns. As always, we welcome your feedback. Also, if we can help you out with designing a custom email template or one off campaign we'd love to help you out.
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Are Your Email Campaigns Dressed for Success?
As you're designing emails for your marketing campaign, a lot of those same principles apply. Viewers typically spend about 20 seconds tops deciding whether to keep your email, delete it, or mark it as spam. Dress your emails for success with our design tools and templates, making the most of your first impression by following these user-tested guidelines.
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When is the best time to send your email campaigns?
Choosing the right day to launch and send your email campaigns can have a huge effect overall results. Much of the process of deciding on a day will initially rely on intuition (Will people be packing up for the weekend on Friday and therefore be less likely to open emails? Will they be stuck in the doldrums on Wednesday and therefore be more likely to open?).
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Tips For Crafting Welcome Emails
Do you read the welcome emails that show up in your inbox? For most people, the answer would be "probably not." For me it depends on whether the subject line captures my attention, whether I remember the company, and whether I think it's going to be worth my time. Fail to achieve any of these goals and you can kiss your readership good-bye.
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Best Practices for Using Images to Communicate Effectively
Did you know that you have less than 60 seconds to get your message across to most of your email subscribers? Once a subscriber clicks on your email, they typically spend less than a minute absorbing information and determining whether the email is pertinent to them before they decide to keep it or trash it.
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Our Great Software, Your Personalized Brand
The eConnect Email Team is excited to announce the release of our Private Label Email Marketing Solution. With eConnect Email, you can launch a fully branded email marketing service without the hassle and cost of developing and maintaining an in-house solution.
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