eConnect Email Features

Understanding Your Reports

What does the Tags report show?

The Tags report shows you a list of tags used across all your campaigns.  It shows you which tags your subscribers are interested in.  A darker tag indicates that more links in your campaigns are associated with the tag, while a bigger tag has been clicked on more times.

To find out which of your subscribers are interested in a certain tag, simply click on the tag to load the tag report.  The tag report will show the following:

  • The list of campaigns that contain the tag. (Under each campaign, you will be able to see the links that are associated with the tag.)

  • The number of Clicks and Unique Clicks you have received from each link. (To view the subscribers who have clicked on a link, click on the “View” tab under the Unique Clicks row.)

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