Stellar Deliverability
What good is email marketing if it fails to reach the inbox?
There’s nothing more frustrating than spending days planning/ designing the perfect campaign only for it to get lost in cyberspace or end up being flagged as SPAM and never read. To ensure that this doesn't happen, eConnect Email has a technology partner who's sole responsibility is maintaining ongoing relationships with Internet Service Providers (ISP) and carefully monitoring delivery rates on a daily basis.
We’ve partnered with Dyn for their years of experience. Their Email Delivery platform is second to none and ensure maximum deliverability of your emails sent through eConnect Email.
We focus on building the application, Dyn focuses on the successful delivery of your emails.
It’s a win-win.
To summarize, we try our very best to ensure every last email sent through eConnect Email is permission based and doesn’t impact the quality and reputation of our service - and more importantly, your recipients.
How we increase deliverability
- Dyn’s delivery MTAs have been whitelisted by major ISP’s – including AOL, Hotmail, MSN, Google and Yahoo.
- All customers are approved by a human to ensure they are a trusted sender of emails through our platform.
- Until a customer has been approved, every large campaign is reviewed before it can be delivered. Spamming campaigns are removed and the account closed immediately.
- Our team verifies all large lists that are imported and ensures they comply with our strict permission policy. Every email sent using our software contains a single-click unsubscribe link.
- Our abuse email account (and Dyn’s) is monitored closely and every complaint is followed up promptly.
- Our software is directly integrated into abuse feedback complaint systems for some large ISP’s. If a sender receives an unacceptable number of complaints their account is terminated.
- Dyn offers RepCheck, inbox monitoring that gives more insight into your sending reputation with views on authentication, volume/frequency, inbox acceptance rate, bounce rate, complaint rate and more. All tied into the eConnect Email application.
- We also consistently use Return Path’s enhanced delivery monitoring tools – providing our infrastructure and our clients visibility in real-time as to how well their mail is received.
- Authentication represents new protocols in ensuring eConnect Email is a legitimate sender and can send emails on behalf of your brand.
ISP Relationships
eConnect Email works on a first name basis with ISP's around the world to help ensure delivery of emails to their customers inboxes.
Whitelisting
eConnect Email is whitelisted at all of the major ISP's that have an approved whitelist program helping to ensure your emails get through.
Blacklist Monitoring
eConnect Email delivery team monitors blacklists daily to ensure that no mailing has hit a blacklist and if they do, we take steps to correct it for you.
Human Reviews
All large lists and first-time mailings are reviewed by a human to ensure that no single mailing jeopardizes our reputation thereby ensuring success for all customers.
ISP Feedback Loops
In addition to direct contact with global ISP's, eConnect Email has tied its technology into the ISP feedback loop system (RFBL - Real-time Feedback Loops) ensuring that any spam complaints are handled immediately.
Authentication
Authentication represents new protocols in ensuring eConnect Email is a legitimate sender and can send emails on behalf of your brand.
Resources
How do you help ensure the highest rate of inbox delivery for my campaigns?
