OK, can someone tell me how spam is ever going to stop, if this report from Marshal is credible enough?  But the question is, are the results accurate enough?  After all, it is based on 600 respondents to their online survey and to say 29% of internet users bought things from spam email just seem a little far-fetched to me.  I guess, the 29% of the respondents are spammer themselves.

Sex, Drugs and Software Lead Spam Purchase Growth – Marshal

And it seems I’m not alone in feeling this way about the report.  Both Read Write Web and Terry Zink’s Anti-spam Blog also shared their views on this.

We have always reminded our customers to respect their subscribers.  Only by respecting someone, will you make an effort to listen to them, understand their interests and give them what they need.

Engaging recipients critical for delivery, written by Laura from Word To The Wise, states how ISPs are changing their blocking and filtering decisions based on the behavior of your subscribers towards your newsletter.  In simple terms, if subscribers feel you are giving them what they need (i.e. respecting their needs and interests), the ISPs will give you a better rating, thus improving your email delivery.

Some help on understanding the not-so-new US CAN-SPAM Act.

Navigating the new CAN-SPAM Act