Put All Eyes on Your Email with Action Verbs
The scissors are on the table. The hand is in his pocket. The weather was nice.
I’m bored already.
If you’re prepping an email campaign, then you already know that if you don’t have an interesting subject line, you’re dead in the water. There’s more to email campaigns than “Laptops Are On Sale.”
Strong active verbs help make your subject lines taut and exciting. If you’re cold emailing a sales lead, or following up with an existing customer hoping for follow-through sales, strong action verbs are absolutely essential.
What is an action verb?
An action verb is simply that: a verb that denotes an action. The opposite of an action verb is a passive verb, a verb that doesn’t denote an action. Jump is an active verb. Punch. Explode. Grab. Run. Scream. Smile. Active verbs do something.
Am, is, are, was, were, be, being, been. Those are passive verbs. They don’t do anything. They just sit there. You have a five to ten word subject line to get your readers’ interest, and passive verbs won’t get the job done.