Statistics show that roughly 7 out of 10 online shopping carts are abandoned before a purchase is made. Crazy. 7 out of 10.

It takes too much time and effort to get someone to your site, get them to shop, put items in their cart to only walk away with nothing 70% of the time.

Obviously, physical stores rarely have this problem.  Of course you can walk in and walk out with nothing if you don’t find what you are looking for at the price you are willing to pay.  However, if you grab a shopping cart and start filling it with things you need or want, you are not going to just leave the store without paying for and taking those things home, it just doesn’t happen.

Now there are a lot of people who can go beyond these simple statistics and give you reasons why ecommerce shoppers do this, we just want you to know that through email marketing there is a way to increase your abandoned cart sales.

Fickle Shoppers

Of course, there are many things you can do to convert more visitors into paying customers such as the design, price pointing, special offers, etc. But with all that said, clients are fickle and may change their mind and walk away.

So by all means, do everything in your power to provide an optimal shopping and check out experience. But regardless of why they didn’t complete the transaction – you’ve got a secret weapon that doesn’t care and it’s called email marketing.

The eConnect Email solution to making your cash register go cha-ching!

eConnect Email has a solution to this cart abandonment saga.  Our email system triggers real-time, automated email follow-ups to your potential buyers, helping to convert abandoned shopping carts into money in the bank. By delivering timely follow-up messages, cart abandonment emails can remind, gently push and motivate lost sales to come back to you. Here’s a few simple examples of how customers use cart abandonment:

• Remind customers of the products they left in their cart
• Cross-sell/up-sell complimentary products
• Offer discounts or incentives to complete the sale
• Run surveys to ask why they didn’t complete the purchase
• Trigger special messages after purchase that entice new sales

Recovering lost sales with the help of email marketing will be worth the time and effort.  I would highly encourage you to use the technology at your fingertips and statistically speaking you can recover 50% of those lost sales.  Do the math yourself and ask why you’re leaving money on the table.

To learn more about email marketing automation, and specifically cart abandonment services, connect with us. We’d love to hear about your business and e-commerce goals and how we might help.

Our development team is always working to make our email marketing application the most robust in the industry.  We are always introducing new features or helping our clients improve their inbox results.  So, I wanted to take a few minutes to outline some pretty cool features about our system that you may not know about. Take advantage of them – they’ll make you a better email marketer.

1. Snippets: Save yourself some time by reusing key elements to your emails like a header, footer, or side bar.  Snippets are small pieces of HTML that you can create and save and use over and over when you need them.
2. Social Share: Did you hear Twitter is going out of business? Me neither. Social media is here to stay and so is email. Insert a simple tag and boom: your subscribers can share your emails with their networks on Twitter, Facebook, LinkedIn and Google Buzz.
3. Cart Abandonment: 7 out of 10 online shopping carts are abandoned.  70%! Wow.  eConnect Email can help you recover those lost sales by firing off triggered emails to each person that abandons your cart with an offer, incentives or reminders to complete the purchase.  Studies show nearly 50% of abandoned shop carts can be recovered and turned into cold hard cash!
4. RSS-to-Email: Why work harder than you have to. With this feature you can update a blog and then reuse your content for your newsletter too, automatically!  Some of our customers do this and use the next item to schedule the deployment and deliver while they sleep. It’s hands-free email marketing, baby.
5. Scheduled, Automatic Mailings: Want your emails to be working for you while you play? Just set it and forget it. The eConnect Email advanced scheduler deploys your emails on time, every time. So while you’re grilling on a Sunday afternoon with Sam Adams, we’ll be delivering your messages whenever and wherever you need ‘em.
6. Inbox Preview & Spam Report: Want to know how your email will render in all the top email providers including the Blackberry and iPhone? With one-click, Inbox Preview will provide a detailed screenshot report ensuring emails appear as intended. In addition, we’ll run it through all of the most popular spam filters (gateway, desktop and server-side) to see if your stuff might be mistaken as spam before you send.
7. Advanced Triggers: eConnect Email can communicate with your CRM. While we provide stock Salesforce.com integration, you may want to integrate with some other system. With a standard SOAP API, you can have us “talk back” to any system you’d like.
8. Dynamic Content: Readers will want to keep reading your stuff if it’s relative to them.  So tailor your emails to your client’s specific interests and you’ll keep them hooked a whole lot longer.  It just takes a little set up but the results will be well worth your time.  It’s no longer a one-size fits all world.
9. Browser Image Editing: We have a simple way to edit your photos or images inside our program.  Photoshop can be overkill and sometimes we just need to make a simple edit.  We have included the most common image editing functions inside of eConnect Email through our integration with Google-owned Picnik. Pretty neat.
10. Auto-responders & Triggered Mailings: Let our system go to work for you once again.  Set up your welcome emails and targeted mailings based on subscriber interactions with an auto-response or triggered mailing series, and relax.
11. API/Integration: For you developers out there, here’s one for you…with our API tools you can integrate your stuff with ours like never before. Want to build a custom reports interface for a client? Want to have your CRM and ours talk to one another? Well now you can.
12. The Free Plan…Forever!: Want something that will really entice you …You can have a free account with us for up to 150 emails per month as long as you wish.  That’s a good one…free emails!  Woo hoo!  Here’s what you get: 150 email/month, store an unlimited number of subscribers, access to all account features, no contract or credit card required!  So give it a spin, activate your free account today and see why eConnect Email is simply, email done better.
13. Email Marketing Services: Need some help with your email design and delivery, or maybe your just too busy doing what you do best? Put us to work for you whether it’s one really important campaign or all of your email marketing efforts. Our professional services team helps marketers design, develop and deploy better email marketing campaigns everyday.
14. The most flexible pricing of any ESP: When it comes to pricing, we’ve learned that flexibility is a cool, refreshing approach. We want you to feel comfortable with how you are billed, whether it be monthly or on a pay as you send basis. You give us an idea of your volume, we’ll show you where you fall. And the greatest part? You’re only charged for the emails you send not the number of contacts you have within your account. Simple.
15. You can talk to us: This one is usually the most pleasant surprise to folks checking us out as a potential solution. Many self-service email service providers even refuse to publish a phone number. That’s ok, but that’s not us. We love to talk to you and want you to feel like we’re in this together. Give us a ring we’re here to help – 888.596.9997.