Tips for Creating Interactive Email Campaigns
People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less interactive than websites or social media, but the current trend in email marketing is to enable interaction with the subscriber. That way, you can capitalize on the surfer mentality (give me something fun to do) while still taking advantage of the more personalized and intimate communication venue of email. Here are some ideas to get your subscribers involved.
- Ask for a vote
Whether it’s a vote on a new ice cream flavor, a cutest photo contest, or a new logo, asking for a vote gives readers a chance to click a button and get involved! It also makes your subscribers feel valuable by encouraging them to influence the decision you make as a company.