Are You Missing These Chances to Engage With Subscribers?
It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or keep the attention of your subscribers.
The Sign-Up Process
Because it’s your initial point of interaction with future subscribers, the sign-up process gives you the chance to make memorable first impression. Prepare for a long and happy relationship with new subscribers by:
- Using Double Opt-Ins
Verify new subscriber requests by sending a confirmation e-mail that must be clicked for final activation. This ensures that the right person signed up using the right e-mail address and that they’ll be expecting your messages.
- Creating Expectations
Let the subscriber know how often to expect messages and what kind of content they can expect to see. No surprises.