Building email campaigns gets a fresh new look

We’re excited to announce the rollout of a new workflow for the campaign creation process. We’ve made it easier than ever to see what step you’re at, what you’re sending, who you’re sending to and when your campaign will go out.

Creating an email campaign in eConnect Email

The Create & Send section – the part of eConnect Email where you set up a campaign, select your recipients, test your email and schedule delivery – is one of the most important parts of our product.

As the heart of eConnect Email, the Create & Send pages do a great job of helping our users create amazing email campaigns. But as we added more and more features over time, we started worrying about overcrowding our original design. For example, when we added the option to personalize subject lines in the “Define the Campaign and Sender” screen, it was squeezed in on the far right in tiny font, while the subject line stayed on the left.

To make sure eConnect Email stayed as user-friendly as ever, we gave the whole workflow a new, cleaner look and feel – and also spent some time improving the usability of things like subject line personalization by making the feature in line with where you write your subject line:

Define an email subject line in eConnect Email

We also wanted to make sure users knew where they were in the workflow at any given point, so we made the status bar more prominent. At any time, you’ll see what steps are left and all the options available to you at each stage.

Step through the email campaign workflow

We’ve also made use of icons in the new design to help make navigation easier than ever before, particularly for things like our A/B testing feature or RSS-to-email option:

New email marketing workflow for eConnect Email

Overall, we’re proud and excited to share this change to the campaign creation process with you — and we look forward to your feedback in the comments below!