Send Targeted Email Campaigns with New Segment Builder

In January, you will see a brand new segment builder from eConnect Email. We’re excited to give you a sneak peek at changes that will make it easier than ever to create highly targeted email campaigns.

A new segment builder

We’ve updated the segments interface so you can now create rules in one simple step:

You’ll also notice changes to the workflow for viewing and exporting subscribers in a segment that will make the process even more convenient – now you can see a preview of who meets your criteria on the same page you build your segment on.

Support for “OR” statements

With the new OR logic between rules, what would have previously required two or more segments can now be done in one. For example, you may want to target subscribers with the job title, “Manager” OR “Assistant Manager”.

Combining distinct statements

With the introduction of our “OR” statements, we’ve also enabled the creation of “master” segments that combine distinct segments to form one group. You can now join one segment to another in a single logic statement – making it that much more effective to target your campaigns.

And behind-the-scenes, our segments have been reworked for both speed and stability. Even with the addition of expanded logic and rule sets, you’ll find it faster than ever to load your segments list.

What will happen to existing segments?

Existing segments will not be affected by the switch – they’ll simply be migrated over to our new segment builder.

Keep an eye out for these changes to roll out next month – and if you have questions in the meantime, please let us know by posting below.