Send targeted email campaigns by excluding lists and segments

Often there are good reasons to exclude subscribers from a campaign. For example, you may want to send an email update that’s only relevant to people who haven’t registered for a specific event. Or alternately, you may want to avoid sending your monthly newsletter to people who are already on your weekly mailing list. Well, it’s now possible to exclude lists and segments with a single click – here’s a quick look at what you’ll see when you next send a campaign.

As with much of the app, we’ve really aimed at making the exclusion of lists and segments as simple and self-explanatory as possible. When creating a new campaign in your eConnect Email account, you’ll now see an “Exclude list” or “Exclude segment” button when you hover over either a list or segment on the “Who will receive this campaign” screen. Clicking this button will ensure that subscribers in the list or segment are not only removed, but excluded, or “washed” (as it’s sometimes called) from other lists that have been included in the send.

What’s also worth mentioning is that excluded lists and segments are subtracted from the unique subscriber count in our updated Campaign Snapshot.

This has been an actively requested addition to the app, so we really hope that you find it to be helpful when sending targeted campaigns. Just to give you an insider tip, we’re going to be unveiling a few updates to how you manage your lists in the weeks ahead, so stay tuned by subscribing to our blog updates below, or at least checking back often. In the interim, if you have any questions or feedback, either let us know in the comments below, or get in touch directly – naturally, we’d love to hear from you.