You Don’t Want Them To Like It – You Want Them To Love It.
So your company has a Facebook fan page. Maybe you’ve got a couple hundred likes, and you want to take it to the next level. You added a “Like us on Facebook” link to your eConnect email campaigns, expecting your Facebook fan club to explode like Justin Bieber’s.
It’s been a week since you hit “send” on your email campaign, and you’re getting a fraction of the results you wanted.
What happened? Perhaps your Facebook page doesn’t have the value it should have in order to attract attention on Facebook. Read on for some tips to generate excitement for your company’s Facebook page.
Your Facebook Page Needs Purpose
There’s more to having a Facebook fan page than just having a spot on the social network. Many businesses start a Facebook fan page, but have no clear direction for it. If you’re going to market your Facebook page through email marketing, then customers need to know your Facebook page has something to offer.
Facebook is an invaluable way for customers and the business to interact. Even complaints, when handled publicly with tact and grace, can make your business look good when handled on the Facebook page.