The much awaited updates on Road Runner’s new Feedback Loop (FBL) are finally here.  We have recently received an email notification from them announcing their new FBL which is of course, very much welcome news for us.

If you are an eConnect Email customer, you do not need to do anything.  Our beloved delivery team had taken the necessary steps to sign up to the new FBL and this is now all in place.

We have successfully setup feedback loop with mailtrust.com.  Mailtrust is a business email hosting provider and are currently hosting over 900,000 mailboxes.  With this setup, any complain received from mailtrust users will be forward to us automatically allowing us to take appropriate actions.

What is a feedback loop?

A feedback loop (FBL), sometimes called a complaint feedback loop, is an inter-organizational form of feedback by which an internet service provider (ISP) forwards the complaints originating from their users to the sender’s organizations. – Wikipedia

We recently received an email invitation from BlueTie inviting us to test drive their Feedback Loop (FBL) managed by Return Path.  Some of you might be wondering: BlueTie who?  BlueTie is a provider of web-based email and collaboration solutions and recently Excite outsourced their users email service to them.  If you are interested to learn more about it, check out the blog post from Deliverability.com.

With the outsource, Excite no longer provides the FBL service, which is of course bad news for email marketers as we can no longer get feedback from Excite users.  But things should all change real soon.  With the launch (or beta test) of the BlueTie FBL we can now start receiving feedback from Excite users.  Well done BlueTie!

I believe Return Path has done a good job with the Feedback Loop service.  We are seeing more and more ISPs using their FBL service.  Let’s just hope all of them start providing FBL real soon.