Five Email Apps to Spice Up Your Email Campaigns
Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a solid social media strategy in place, you’re a step behind. For those of you that do, the next step is integrating the various aspects of your marketing approach so that they work together.
Far from being competitors in the marketplace, email marketing and social media should be viewed as allies in your broader marketing approach. To accomplish that goal, start by integrating some of these popular email apps:
Social Sharing
This is a broad category that includes sharing buttons for a variety of popular networks including Facebook, Twitter, LinkedIn, email, and more. Create a copy of your email to share with your social media contacts with the click of a button.
Facebook Share/Like
Even if you don’t include a variety of social sharing buttons, you’ll want to at least make it possible for your subscribers to share your email content on their Facebook pages. Include a share/like button and recruit your loyal followers to help spread your message among their friends.